CASE STUDY

How to wrap creation in the process?

Overview:

WHEN?

2019 - now

WHAT?

Prospecting via expert webinars

WYZWANIE

BBDO Warsaw is a leading Creative Agency not only in Poland, but also globally. If you think you're super-duper, then try to add value to your creation at a BBDO level!

We focus on the webinars' magic.

Webinars have the sales power. They’re a super efficient tool for building a brand identity, acquiring new customers, meeting people from the industry and gathering contacts. And, simply, they’re fun.

BBDO were the first in the industry to start hosting webinars - with our support. From May to December 2020, we have already completed 6 webinars related to advertising. BBDO experts and their guests discussed topics related to creative listening, storytelling, e-commerce, and explained how everything is an advertisement (and if not, it still is, anyway). Nessie took care of the technical part of the registration and promotion - as a result, over 1,000 people registered for BBDO webinars, and the topic of storytelling proved to be the most popular.