CASE STUDY

BEYOND THE NETWORK

How to go bigger than reference-based sales?

Overview:

WHEN?

2019

WHAT?

Lead generation
sales funnel

THE CHALLENGE

The challenge was to shift towards a predictable, reliable lead generation process, going beyond the previously used network of references and friends.

THE RESULT

+ 85+ new deals in CRM

+ 80+ registered hot leads

+ 45 deals moving forward

+ new, prospective relationships

Process

What we created for a several-dozen-headcount Software House, with exceptional IoT and design competences:

outbound lead generation process

tailor-made for the client

2 webinars

strictly aimed at the target group we were interested in

3 new global directions

explored for the client

A supply of leads

In the times of Covid-19
1

messages sent

1 +

leads registered

1 +

deals in CRM

1

webinars