CASE STUDY
BEYOND THE NETWORK
How to go bigger than reference-based sales?
Overview:
WHEN?
2019
WHAT?
Lead generation
sales funnel
THE CHALLENGE
The challenge was to shift towards a predictable, reliable lead generation process, going beyond the previously used network of references and friends.
THE RESULT
+ 85+ new deals in CRM
+ 80+ registered hot leads
+ 45 deals moving forward
+ new, prospective relationships
Process
What we created for a several-dozen-headcount Software House, with exceptional IoT and design competences:
outbound lead generation process
tailor-made for the client
2 webinars
strictly aimed at the target group we were interested in
3 new global directions
explored for the client
A supply of leads
In the times of Covid-19
1
messages sent
1
+
leads registered
1
+
deals in CRM
1