CASE STUDY
The key to reliable sales is variety
How to diversify the sources of acquiring leads?
Overview:
WHEN?
2019
WHAT?
Outbound sales process
THE CHALLENGE
The client needed a predictable, reliable outbound system for sales lead generation, in order to even out company's inbound activity.
THE RESULT
+ 90 new deals
+ 5 000+ messages
+ 10 outbound campaigns
Process
What we created for a Polish boutique Software House with a multi-industry project portfolio, focused on Web&Mobile:
a reliable outbound lead generation process
design and implementation
constantly adapting the process
to the changing market conditions and internal changes within the company
hypotheses validation
exploring three global substantive directions for the client