CASE STUDY

REACH
THE UNREACHABLE

Look how Nessie helped nyris [sic!] overcome their biggest struggle of reaching their dream companies and released their starting blocks into the bright future.

Overview:

WHEN?

June - end of September 2021

WHAT?

Reaching dream companies

THE CHALLENGE

+ Difficulty in reaching nyris’ dream companies

+ The need to create a potential First Connection base

THE RESULT

+ perspective of steady
and long-lasting
business relationships
with new partners

+ an extensive Marketing Accepted Lead base
from European branches
of the 3 dream companies

1

sales qualified
leads

1

high-quality
Sales Qualified Leads

1 %

invitation
conversion rate

1 +

sent
messages

THE CHALLENGE

nyris is an experienced, German-based tech startup, the creator of visual search platform, aimed at companies which manage products, machine components or other items from various branches, including retail and e-commerce, industrial & manufacturing, just to name a few. Their focus, for an extended period of time, was a list of their dream companies from the heavy industry branch, which was difficult to reach.

That’s where Nessie stepped in.

THE APPROACH

Facing nyris’ challenges, we launched laborious LinkedIn campaigns targeted at creating a record of potential leads and prospective business partners from the list of dream companies provided by the client. We soon altered our strategy and focused solely on the innovative approach of creating customized, exclusive workshops and webinars for each of the dream companies. The results?

PROCESS

What we used to achieve our goal:

LinkedIn campaigns

Exclusive/customized workshops and webinars for each target lead

Weekly status meetings to alter strategies and inform about campaign status

THE RESULTS

Successful exclusive workshops and webinars gathered and created a number of new contacts and prospective partners in the heavy industry branch.

Nessie’s extensive activities have satisfied nyris’ utmost concern and priority, which was reaching and maintaining contact with the three dream companies. They are currently able to focus on building and maintaining steady and long-lasting business relationships with those partners.

THE BENEFITS

+ Expanding nyris’ potential clients network.

+ Reaching the dream companies, which were once out of scope.

+ Creating product awareness and upgrading the image of nyris in the eyes of the companies from the heavy industry branch.

+ A better understanding of their product and the market. With Nessie’s help, nyris boosted confidence that there is a massive demand for their products in the heavy industry.