CASE STUDY

GOOD GOES BETTER

How Nessie helped a successful software house go beyond their status-quo and quickly sign a perfect deal within 4 months of intense work

Case overview:

WHEN?

October 2020
- May 2021

WHAT?

Lead Generation sales funnel

THE CHALLENGE

+ problems with acquiring new clients for small JavaScript teams

+ willing to sign a big deal focused on sustainability

THE RESULT

+ 1 big partnership contract signed within the first month

+ 1 closed deal signed for 2 years within the first 4 months

+ 63 deals in CRM funnel

+ 19 deals moving forward

+ 7 hot deals for JavaScript teams

THE CHALLENGE

When Startup Development House reached out to us, we knew right away - that's the kind of company we want to work with. An experienced yet fresh software house with outstanding ideas and a fun team. The company was on a hunt for another big contract, meanwhile willing to expand the outsourcing of their small JavaScript teams. The dream client was to be involved in the environment and sustainability. Fortunately, we are experts in finding the needle in a haystack!

THE APPROACH

We put an emphasis on SDH's vast experience with startups and how the company excels at embracing the chaos. We put an emphasis on their impeccable front-end skills. Storytelling-based communication, creating a vision of client's bright future, allowed us to reach out to our goal companies in Europe, Singapore and USA.

Process

What we used to achieve our goal:

LinkedIn campaigns

from two accounts

Supporting tools

Email campaigns and cold calling

BI reports' analysis

updated at weekly status meetings

Social media content

consistent with campaigns

Pipedrive sales funnel

Continuously prospecting, following-up and nurturing potential leads

Insight workshops

Broadening our knowledge about the client and their uniqueness
THE RESULTS

We delivered two big clients to Startup Development House... and achieved a lot more!

Within the first month, we scheduled a call between SDH and a potential client. As a perfect match, they closed the deal in a blink of an eye! After the next 3 months of our campaigns and funnel work, another call resulted in SDH signing a big contract for a tech partnership. Currently, 2 more deals are advancing further to be signed!

1

calls

1

new followers

1

campaigns

1

sent messages

THE BENEFITS

+ Expanding the potential clients network
Apart from signing big clients, Startup Development House created a network of potential clients and partners. These leads are now aware of SDH's skills and experience.

+ Upgrading the company's image
Using a mix of compelling communication and social media content, we gave SDH a brand new look, focused on sustainability and JavaScript skills, and resulting in new followers.