CLOSING DEALS WITHOUT GETTING TOO CLOSE
The ultimate process-oriented workshop covering the predictable outbound lead generation via LinkedIn
These are 4 practical online live workshops on how to sell services (competencies) and products via LinkedIN, based on process – instead of connections or references. We transfer our know-how and focus on process sales based on LinkedIn, emails, or so-called „warm calls.” All of that based on a battle-tested, structured approach to up-to-date outbound sales.
In 4 consecutive workshops, we’ll show you how to segment your target/dream market, build a pool of quality leads, send campaigns without involving complicated automation tools, and finally turn prospects into buyers.
In the course of about 12 training hours, we’ll cover the entire, a-z game plan of (predictably) growing your sales using lead generation alone— even if you have limited resources or the economy is facing a slowdown.
How to sell €20,000+ worth of services without any connections
How to reach decision-makers, even if you have no relationship with them
How to tap into new markets and explore new directions without large budgets or hiring new people
How to build a sales process that will predictably keep delivering quality leads
How to lead the conversation with cold leads to increase the odds of buying significantly
DESIGNING AND SETTING YOUR LEAD GENERATION PROCESS
Build your own R&D department: market and competition analysis, sales ideas, and key decisions in designing your sales process.
Gain awareness: of the best sales opportunities, channels, techniques, and tools to hit your goals consistently.
Step-by-step roadmap: leverage 2-3 outreach channels for optimal combination of outbound and inbound activities.
To-do assignment: design a simple lead-generation process in your organization.
PROSPECTING WITHOUT RELATIONSHIPS
How to talk to leads at different stages: so they eventually become hot leads
Laser-targeted outreach: reach the right profiles and avoid wasting time on people who will never buy
Empathize with the challenges of potential customers by deeply understanding their needs and pain-points
Be effective: the role of Call To Action (CTA) and how to sequence messages for a high response rate.
To-do assignment: creating the right sales persona and search criteria for the target group, sequencing outreach messages.
Be creative: how to (effectively) use storytelling in sales.
Be serious: how to build a sales communication strategy, internal vs. external strategy setting.
Learn from others: IT Market Case studies from the – sales communication strategy.
Homework: create a sales communication strategy for your organization.
What to measure to collect enough data, draw conclusions, and pivot strategy when necessary
Let the tools do the math: what to use to measure the sales process at every step effectively
Take action, and extract findings: optimizing the process, calculating the lead acquisition cost, leveraging data to implement process improvements
Our mission statement in Nessie is simple – to guide you on taking sales to the next level with no expensive marketing. At Nessie, we strongly believe that every company can increase their sales and pivot to the place it would like to be. All it takes is the right mindset.