4 live workshops online, starting 17th of April

NO CONNECTIONS SELLING

The most process-oriented workshops
in the context of outbound lead
generation via LinkedIn

How we work?
We use tools that are easy to and implement in the organization and we focus on practice (lots of tasks, exercises, experiments). We work in a group of max. 10 people during 4 live online workshops, and 1on 1 consultations.

It will be interactive, procedural, substantive and above all very specific.
No marketing chit-chat.

Over the course you will not only learn how to build a lead generation process and close sales opportunities. You will have the opportunity to implement this process between workshops and come back with feedback. Together we will optimize it and turn it up!
 What is No Connections Selling program?

These are 4 practical online live workshops on how to sell services (competencies) and products via LinkedIN, based on process – instead of connections or references. We transfer our know-how and focus on process sales based on LinkedIn, emails, or so-called „warm calls.” All of that based on a battle-tested, structured approach to up-to-date outbound sales.

In 4 consecutive workshops, we’ll show you how to segment your target/dream market, build a pool of quality leads, send campaigns without involving complicated automation tools, and finally turn prospects into buyers.

In the course of about 12 training hours, we’ll cover the entire, a-z game plan of (predictably) growing your sales using lead generation alone— even if you have limited resources or the economy is facing a slowdown.

Here’s what you’ll learn:

  • How to sell €20,000+ worth of services without any connections;
  • How to reach decision-makers, even if you have no relationship with them;
  • How to tap into new markets and explore new directions without investing large budgets or hiring new people;
  • How to build a sales process that will (predictably) keep delivering quality leads;
  • How to lead the conversation with cold leads to increase the odds of buying significantly


Workshops schedule


1. DESIGNING AND SETTING YOUR LEAD GENERATION PROCESS

Build your own R&D department: market and competition analysis, sales ideas, and key decisions in designing your sales process.

Gain awareness of the best sales opportunities, channels, techniques, and tools to hit your goals consistently.

Step-by-step roadmap: leverage 2-3 outreach channels for optimal combination of outbound and inbound activities.

To-do assignment: design a simple lead-generation process in your organization.


2. PROSPECTING WITHOUT RELATIONSHIPS

How to talk to leads at different stages so they eventually become hot and buy

Combine marketing with sales: using the marketing funnel in sales.

Laser-targeted outreach: reach the right profiles and avoid wasting your ammunition on people who will never buy from you;

Empathize with the challenges of potential customers by deeply understanding their needs and pain-points

Be effective: the role of Call To Action (CTA) and how to sequence messages for a high response rate.

To-do assignment: creating the right sales persona, describing search criteria for the target group, designing and sequencing outreach messages.


3. SALES COMMUNICATION STRATEGY

Be creative: how to (effectively) use storytelling in sales.

Be serious: how to build a sales communication strategy, internal vs. external strategy setting.

Learn from others:  IT Market Case studies from the – sales communication strategy.

Homework: create a sales communication strategy for your organization. 

4.  LEAD GENERATION PROCESS IN NUMBERS

What to measure to collect enough data, draw conclusions, and pivot strategy when necessary

Let the tools do the math: what to use to measure the sales process at every step effectively

Take action, and extract findings :optimizing the process, calculating the lead acquisition cost, leveraging data to implement process improvements



We sell
or else.

Our mission statement in Nessie is simple – to guide you on taking sales to the next level with no expensive marketing. At Nessie, we strongly believe that every company can increase their sales and pivot to the place it would like to be. All it takes is the right mindset.

 
We will provide you with a deep understanding of what drives the buying personas, how to identify their problems, and how to use that knowledge to your advantage to turn these leads into sales. If that sounds too easy, we must assure you it’s not. Failures will always be a part of sales, but we can guarantee that with us, you can increase your revenue by up to 70% per year.

Want to join No Connections Selling workshop? Let's talk! hello@nessie.pl