Nessie
Lead Generation Implementation
How to effectively use LinkedIn Sales Navigator for lead generation and prospecting in B2B? In intricate and lengthy sales processes involving multiple decision-makers, gaining new leads demands a unique approach. Our proprietary process precisely pinpoints the right prospects and adeptly reaches even the most specialized markets.
Why it’s worth it?
- Increase potential leads through advanced segmentation and targeting techniques.
- Enhance the quality of your lead base with proven filtering and qualification methods.
- Bring predictability and repeatability to your lead generation process.
- Gain control and optimization ability through our monitoring and analysis systems.
- Implement market segmentation tips to target your messages effectively.
- Develop the ability to write compelling sales sequences and create a narrative that captures interest.
Knowledge
Workshop series
Crucial metrics
Accelerate Your Growth
Immerse yourself in our exclusive 6-session workshop series, each session spanning 4 hours. Our meticulously designed program provides hands-on guidance and abundant opportunities for practical application. You will engage in collaborative activities that enrich your learning experience and foster skill development in real-world scenarios. Led by industry experts, our interactive sessions will equip you with strategies and techniques relevant to your professional context. This structured approach ensures that you acquire theoretical knowledge and hone practical skills essential for success. By the end of the workshops, you will gain confidence and competence in your respective fields.
Workshop: The Kick- off
Workshop 2
Workshop 3
Workshop 4
Workshop 5
Workshop 6
Workshop: The Kick- off
The goal of the workshop is to understand how to divide the market that traders will target in such a way that it will be easy to choose leads with purchasing potential and bring them into the lead generation process.
What areas are we exploring?
- KPIs and other metrics for the lead
generation process - Identification of service (product) lines for
different campaigns - Establishing target groups and buyer
personas.
Workshop 2
Discover essential skills for using Sales Navigator, Trello, and other task management tools and strategies for optimizing your LinkedIn account for professional success. Gain a comprehensive understanding of processes and implementation strategies to achieve your objectives.
Tool preparation:
- Sales Navigator, Trello, Activity Table
- LinkedIn account preparation
- Process – bird’s eye view
- Process – implementation as part of
strategy and implementation.
Workshop 3
Learn how to craft your initial communications and understand best practices for outreach. We will introduce you to essential tools and guide you through planning and setting up your campaign parameters.
Preparing the first communications and best
practices
- Introduction to working on tools
- Planning & setting up campaign parameters
- LinkedIn Search – setting up the first search
criteria + best practices - Working on the first lead lists.
Workshop 4
Dive into the operational aspects of lead management, focusing on sending invitations, messages, and follow-ups. You’ll receive an introduction to lead categorization, with practical exercises on responding to leads based on their replies. The session will also explore automation possibilities to streamline your processes.
Operational Work:
- Sending invitations/messages/follow-ups;
- Introduction to Lead Categorization + real
life practice of responding to leads (based
on replies - Automation possibilities
- Additional campaigns – “ABS”, JobAds, “Short coffee – possibilities for the future.
Workshop 5
Learn how to prioritize data within your CRM for effective later analysis. We will cover the critical aspects of nurturing leads, which is essential for successful prospecting. You’ll gain hands-on experience operating within a CRM, managing “in-progress leads,” and conducting introductory data analysis.
Workshop 5:
- CRM – data prioritization for later analysis
- Nurturing leads – the most important part of
the prospecting process - Prospecting: Operating in a CRM
- Prospecting: “In progress leads”
- Data analysis: Introduction
- Reporting via CRM
- Campaign report: Matrix
Workshop 6
Approximately two weeks after the conclusion of the workshop series, we will reconvene to address any additional questions and discuss challenges that may have arisen during your work. This session will review selected topics covered in the previous workshops, providing a comprehensive summary. The follow-up meeting will also feature a Q&A segment, allowing you to gain further clarity and insights on any outstanding issues.
Workshop 6:
- Review of selected topics
- Summary of the workshop
- Q&A.
As effective as possible!
Corporate companies are large and have their advantages, but sometimes also challenges in speed and the use of new tools. This is exactly where Nessie has helped us wonderfully. Change of perspective and a lot of people call it lead generation. I call it support in networking with the right contacts – at eye level and decision-maker level.
Nessie has been a great support in developing valuable business connections for Gofore Germany. They have proven to be a trustworthy partner with a commitment to swift feedback integration and the added advantage of a dedicated German account manager. Thanks to a seamless adaption to our communication channels, it has been made very easy for us to plan, execute and analyse several campaigns at the same time, while keeping up with our high standards in quality and ethics
The Mastermind training, conducted by Nessie Research Lab, was groundbreaking for One2tribe. Thanks to it, we started a systematic cooperation. The specific sales and action planning tools presented are now a crucial part of my strategy, and the practical insights helped me understand and improve many aspects of my work. Whether you are a newcomer to the industry or a veteran with 20 years of experience like me, Nessie Research Lab will surprise you with its knowledge and skills. Their Mastermind training has provided me with new and revealing insights that enriched my experience and helped develop my sales strategies.
During the implementation with Nessie, we established a functional lead management system for our internal lead generation process. I highly appreciate Nessie’s team support, communication, and knowledge. I recommend implementation with Nessie Research Lab!
Implementing Nessie’s process in our company was a Copernican revolution on how we think about sales. Nessie’s experts treated our company with professionalism and consideration. We felt that step by step, they were bringing us into an environment that was new to us with an understanding of both ours and the broader market’s specifics. I would recommend Nessie’s services to companies in any industry.
