Gofore Nessie

Gofore sought to expand its customer base in the DACH region and strengthen its brand presence, especially after recent acquisitions like Emundo and Creanex. As a technology consulting company with diverse offerings, including software development for cars and management of small hydropower plants, Gofore needed new customer acquisition strategies in machinery, IoT devices, aviation, and mobility. It was crucial to capitalize on recent acquisitions and elevate brand recognition in the DACH region.

Nessie supported Gofore in expanding its customer base and enhancing brand appeal in the highly digitized Finnish market. Nessie employed a comprehensive approach to assist Gofore, starting with targeted LinkedIn campaigns, in-depth workshops, and active engagement in industry events. Additionally, Nessie added seamless integration with Gofore’s marketing department and ongoing feedback mechanisms.

The following strategies were followed to achieve the desired results:  

1. LinkedIn Campaigns. Nessie launched targeted campaigns on LinkedIn from five different accounts to maximize reach in selected industries.
2. Insight Workshops. Nessie conducted in-depth workshops to align with Gofore’s plans and needs, ensuring a nuanced understanding of market dynamics.
3. Trade Fair Support. Nessie actively participated in preparations for industry events, like Agritechnica, boosting Gofore’s presence and scheduling on-site meetings.
4. Integration with Marketing. Seamless integration with Gofore’s internal marketing department ensured a unified approach.
5. Continuous Feedback. Ongoing feedback on campaigns and proposals allowed real-time adjustments and optimized performance.

Gofore successfully secured a significant agreement with Airbus, demonstrating the tangible outcomes of the collaboration. Additionally, Gofore gained valuable insights into attracting potential customers, identified demand in new sectors, and expanded networks, ultimately leading to long-term partnerships.

The collaboration with Nessie delivered significant benefits to Gofore, including: 

• Diversification. The collaboration showcased strong demand for Gofore services in sectors beyond Gofore’s initial focus, illustrating the versatility of their solutions.
• Network expansion. Over 6,500 new business contacts were established, significantly expanding the professional networks of all profiles involved.
• Boosting competencies. Gofore gained a deep understanding of prospect attraction, market demand in new sectors, and effective networking strategies.
• Signing high-profile clients. The crucial benefit was signing a significant agreement with Airbus, demonstrating the success of the collaboration in achieving Gofore’s objectives in customer acquisition and brand enhancement.