Weidmüller Nessie

Weidmüller is a long-standing family-owned company that has thrived in the market since 1850. Traditionally employing more conventional sales methods, the company recognized the need to adapt to the changing post-COVID sales landscape. To address this, Weidmüller experimented with a new market approach for a product initially facing sales challenges, and eventually, they successfully expanded into a broader hardware and software product range.

• Provide sales approach with extensive outbound process training to enhance current inbound strategies.
• Execute an end-to-end sales strategy, the success of which resulted in the establishment of an internal Lead2Success (L2S) department.

• Collaboration on various accounts, spearheading diverse products and departments.
• Execution of impactful outbound strategies and orchestrated live industry event meetings.
• Offered on-site support during business trips, including brief coffee meetups.
• Executed product marketing activities to elevate Weidmüller’s reputation by showcasing their products worldwide.
• Provided valuable feedback to Weidmüller, promoting collaborative problem-solving initiatives.

• Broadened Weidmüller’s business horizons, identifying new potential.
• Adopted a high-level approach, emphasizing quality over quantity in sales interactions.
• Transformed from a traditional to a more dynamic and digitized sales strategy.
• Gain insight into successful outbound processes, specifically via LinkedIn.
• Creating an L2S department for comprehensive sales strategies.
• Enhanced global visibility and recognition of Weidmüller’s products.

• Successful lead generation on LinkedIn
• Modernized sales approach
• Reduced dependence on pre-existing contacts
• Enhanced support for live events and meeting setups
• Expedited outreach to priority personas
• Expanded understanding of new business opportunities.
• Strengthened Weidmüller’s global presence and reputation through collaborative efforts.
• Develop a proactive and adaptive mindset in response to market challenges.