SAILING
THE BLUE OCEANS
Success is borderless, and we once again proved it. Look at how Nessie helped a company that was already doing fine be even better.
Overview:
April - September 2021
Exploring the market
+ Verification of the hypothesis that MENA is a good direction for our partner
+ Confirmation of a company's credibility on a new market
+ Finding the best communication style for leads from MENA market
+ MENA turned out to be a suitable environment for partner’s business
+ Finding the niche in yet undiscovered industries
sales qualified
leads
calls
with hot leads
Invitation
conversion rate
sent
messages
Our partner was a German-based company that offered custom-made digital commerce platforms. They could be either built from scratch or transformed from the existing ones. It worked for B2B and B2C businesses worldwide - their customers were leading retail, print, or automotive companies, among others. They were present in Europe, North America, Africa and India.
MENA, however, was a wide blue ocean for them. We decided to sail its waters. Did we reach our destination?
In this totally new environment, we began with something that was working out in previous surroundings - retail companies. We assumed it was an excellent way to explore the market safely and get valuable business insights. All in aim to verify the hypothesis that MENA is a good target for our partner. When we felt a bit more confident, we decided to explore new sectors. We targeted our campaigns at highly specialized industries, and we hit the bull’s-eye! At the same time, we didn’t abandon reaching out to retail representatives because it was also bringing new hot leads.
What we used to achieve our goal:
LinkedIn campaigns
Status and Insight meetings
LinkedIn events
Our partner discovered the MENA market and found out that it's fertile soil for them.
Through successful LinkedIn campaigns and valuable market research, we drew the conclusion that MENA is a perfect place to develop their business. We managed to find ideal buyer personas and bond tightly with them through our communication.
The invitation conversion rate of 32% proves Nessie’s effectiveness and quality in communicating with leads. Especially when we combine it with 3 new business opportunities that we found for our partner. Nessie served as a compass, and as you can see, we successfully navigated them to the destination.