TO TAME
THE UNKNOWN
From an automotive technology leader to recognition across many quality-based industries – look at Microvista’s story.
Overview:
March 2021 - ongoing
Improving the sales
+ The decline in the demand for services within the German automotive industry
+ Discovery of new industries
+ Taking advantage of unexpected opportunities
deals finalized
with Nessie's support
calls
with hot leads
languages used
in communication
sent
messages
Microvista is an experienced company specializing in computed tomography scanning technology. Their services are impeccable and highly advanced; professor Lutz Hagner himself has been working on this technology for a long time now. Their main focus has always been the automotive industry, however, the crisis forced an attitude change. Microvista wanted to discover new markets and gain clients from different sectors. Did it work out?
In the beginning, we launched LinkedIn campaigns targeted at the automotive and aviation industries, trying to use Microvista’s trustworthy experience in this sector. We got some positive results, but it was not enough. We had to make corrections to our plan and adapt to existing conditions.
We decided to dive in the waters of yet undiscovered blue oceans. Our next campaigns were targeted on branches like medical devices, engineering, hardware, plastics… We wanted to broaden our perspective. Was that a good move? Sure, it was! We found prospective leads, especially from the medical sector, and took advantage of CT scanning potential to its limits!
What we used to achieve our goal:
LinkedIn campaigns
Posts on LinkedIn
Insight workshops
“Warm” calling
Microvista has become more open to new opportunities and now can unleash its potential to a greater extent!
Successful LinkedIn campaigns brought them new leads from industries they had not considered before. Rediscovery of their technology assets allowed them to validate new business hypotheses, as they now know how to do it effectively.
Moving forward with five new deals we helped them achieve is the best benchmark of our success with Microvista. Nessie took professional care of their sales process while they could develop their business structure and focus on growth and new challenges in sectors other than the well-known automotive industry.