Microvista Nessie

Microvista, a company with a well-developed product but without know-how on selling it during a crisis, approached us for assistance. They specialize in scanning materials using CT scans, employing one of the most advanced and reliable technologies. During our collaboration, they strongly expressed interest in exploring new markets and attracting customers in previously unexplored sectors. The question remains: Has this effort been successful?

We initially launched a campaign on LinkedIn, focusing on the automotive and aviation industries to take advantage of Microvista’s existing presence in these sectors. Although we received some positive responses, it wasn’t sufficient. Therefore, we needed to adjust our plan to better adapt to the current conditions.

We decided to step into unfamiliar territory. Our subsequent campaigns targeted the medical, equipment manufacturing, and plastic manufacturing markets as we aimed to broaden our scope. Was this the right move? Absolutely! As a result, we were able to reach potential leads, particularly in the medical sector, and fully utilize the potential of CT scanning technology!

What did we use to accomplish our goals?

1. LinkedIn campaigns from two accounts, in English and German.
2. Posts on LinkedIn in English and German.
3. Insight workshops to understand the customer flawlessly.
4. “Warm” calling to stay in constant contact.

We introduced Microvista to new opportunities and demonstrated how they could reach their full potential.

Campaigns on LinkedIn have generated fresh leads for them from industries that were not previously their target audience. Nessie helped our client rediscover their strengths, positioning them effectively to lead the business. Throughout our collaboration, we successfully secured five deals that are now ready for finalization – a clear testament to the impact of our work. Our professional sales approach allowed our partners to focus on business development and the untapped potential in emerging sectors.

• Knowledge of how to attract potential clients from diverse backgrounds.
• We have utilized Nessie’s unique process to gain the expertise to identify new LinkedIn clients and develop customized communications for specific target groups.
• Improved understanding of strengths. We have demonstrated that Microvista’s services are desirable in other industries.