Sailing in Uncharted Waters Nessie

Our client, a German company, excels in crafting tailored online platforms for business. These solutions, built from scratch or transformed from existing ones, have benefitted numerous B2B and B2C companies globally, particularly in retail, printing, and automotive. While our partner has successfully operated in Europe, North America, Africa, and India, the MENA market remains untapped. Eager to overcome this challenge, we embarked on a strategic expedition to explore the region. Did we succeed in reaching our destination?

In this exciting new environment, we strategically begin with a familiar territory – retail companies. This approach allowed us to confidently explore the market and gain valuable insights while mitigating risks. We aimed to validate our hypothesis that the MENA region was the ideal direction for our partner.

As we honed our operations, we fearlessly delved into new industries, focusing on highly specialized companies, and our efforts paid off! Concurrently, we maintained our momentum by proactively engaging potential leads in the retail sector.

What did we use to achieve our goals?

1. Campaigns on LinkedIn in English.
2. Events on LinkedIn to reach leads more effectively.
3. Weekly status and insight meetings to continually move closer to our goals.

Our partner tapped into the lucrative MENA market and found it a perfect fit for his business! Through successful campaigns on LinkedIn and a comprehensive market analysis, we determined that MENA presented an ideal opportunity for our partner to expand his business.

We effectively connected with the desired shopping personas and nurtured relationships in retail and highly specialized industries. The impressive 32% invitation conversion rate underscores Nessie’s prowess in engaging leads, and we also secured three new sales opportunities for our partner. Nessie has proven to be a reliable guide, effectively steering us towards our goals.

• Finding a niche. While working with Nessie, our partner identified highly specialized industries as their ideal sales niche. We facilitated their exploration of these sectors and guided effective communication with industry representatives.
• Understanding the MENA market: Exploring the MENA market was a venture into uncharted territory. Nonetheless, we deftly handled the complexities, enabling our partner to operate and grow its business in the region.